Blendhub CIO Antonio Martín Alonso participates at Startup Weekend Madrid mentoring new entrepreneurs

  • Sharing experience on collaborative and software-enabled platform business model ideation


Antonio Martín Alonso, VP Digital Technology & CIO of Blendhub, will be participating at Startup Weekend Madrid as coach and mentor of college students seeking to boost startup business projects. The event will take place from the 9th to the 11th of June at IE Business School and the participants will have a weekend to develop their initiatives.

The focus of the Startup Weekend Madrid event is to foster young talent and offer a networking forum for students from different universities. Renowned professionals and successful entrepreneurs will be supporting them. Thus, Blendhub’s CIO will be accompanied by Claus Rosenberg, co-founder and CEO of Book N’ Bloom; Daniel Rojo, partner at Dimeox; Javier Alavés, chief product officer of MainBot; Pablo Valcárcel, lean startup coach of Nestor Guerra, María Sirotkina, founder at ReStation; José Luis García Martínez, co-founder and CEO at Fidiliti; Antonio Vigueras, chief finance officer at Tuenti, Isabel Cordova Samaniego, Investors Relations Manager at Gelt, and Javier Yuste, co-founder and CEO at Binfluencer.

On Friday, different working groups will be set up depending on the votes cast for the ideas presented. On Sunday, the Startup Weekend Madrid event judges will choose the winners who will receive support and funding to futher progress their project. This edition jury is composed by Antonio Sainz, president at the European Institute for Entrepreneurship; Antonio Negro, head of Startups and Performance at Google; Bastian Manintveld, executive chairman of 2btube, and Carlos López, CEO of Oarsis.

Leading Blendhub’s software-enabled platform business model CloudBlending, Antonio Martín Alonso can provide the participants of Startup Weekend Madrid  with real experiences in collaborative business model ideation and execution. For more than twenty years, he has been working in the IT sector for several multinational companies and collaborates with business schools on promoting innovation, entrepreneurship, and on the design and deployment of new business models. Currently, he works on leveraging and orchestrating people and resources in global connected ecosystems at Blendhub to enable efficient social and business interaction and shared value creation.

Startup ecosystem is an essential part of Blendhub.’s core business since the company can help food startups to scale and enter new markets with minimum risk and no Capex through CloudBlending, a model based on a network of factories or hubs and the know-how of a community with 2,000 agri-food professionals.

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