Here's the video of the “Impossible” campaign launched by Blendhub Corp to attract evangelists to the new category SMART Powder Blends, and to drive forward a new collaborative way-to-market model, enabling the co-creation of opportunities for food companies and agrifood independent professionals. SMART Powder Blends represents an innovative...
Openness, collaboration and transparency are trends with the potential to disrupt any business and to align talent to address major challenges and to innovate in a more sustainable way. Here's a truly inspiring example: Building houses anywhere in an open and collaborative manner. Designer Alastair...
Quirky is one of the most popular platforms for crowdsourcing. Their model is about executing ideas through a collaborative decision making platform, as its founder and CEO, Ben Kaufman, highlights in the talk below. They are launching three new products per week into the market,...
Sustainability is one of the major challenges that needs to be addressed by companies and their innovation efforts when talking about growth and developing new ideas. In the Ted Talk below, titled “Profit’s not always the point”, Unilever's COO Harish Manwani proposes a different growth...
In a scenario where marketplaces have become global, technology moves faster than ever and the growth of the individuals’ power is leading to a time of increasing transparency, cooperation has converted into a powerful tool for companies. Open Innovation can help them continually innovate, work...
Last week I was a guest speaker at the University of Barcelona, Spain. I spoke about innovation for food science and technology students. I explained them Premium Blendhub’s innovation in its business model and I would like to share my presentation (link here) since I think...
The claim for more transparency is disrupting companies: In the Digital Era, corporations can no longer dodge this demand, also an opportunity for growth, and innovate in a sustainable way. As shown in the documentary below, which I recommend you to watch, transparency means opening...
In high-tech industry, innovators, also known as technology enthusiasts or techies, are the initial costumers of new technologies and innovation in so-called early markets. They start the fire for those products, even helping to improve them. For those kinds of people, open innovation is a...
Next week on March 11th, I will be attending the event “Innovation in Changing Times: Defining the Blueprints for the Future”, organized by Imaginatik, Goodyear and Cargill. According to the organizers, the event is focused on exploring key trends that will impact many organizations and...
Open collaboration can lead to successful product innovations especially in the case of SMEs when companies are able to share knowledge and create value together in an open way. But as a mindset, open innovation can be defined in many ways and in fact, companies...