I recently had opportunity to read the story of Suja Juice in Forbes. I think it is a good example of how perseverance can take the simplest products to become a commercial success. Regarding innovation, perseverance is equally valid. The story of Suja, which also...
Geoffrey Moore has just released the third edition of his classic book Crossing the Chasm. For this reason, he has published two interesting posts on Linkedin. In the first, "Crossing the Chasm: What's New, What's Not" he focuses on some of the changes in relation...
Social Business is a term used to refer to cause-driven businesses able to generate social impact. Additionally, It is also referred to those businesses that adopt a social model, namely social media tools and social networking behavioral standards. Both meanings are equally interesting in terms...
Sustainability can be an interesting enabler of innovation; creating interesting challenges and demands for companies to meet. Many of the greatest disruptive innovations, capable of generating a real impact on the world, start by addressing huge challenges. There are a lot of examples of start-ups...
The Not- Invented- Here (NIH) syndrome is one of the barriers to open innovation within companies that are referenced more often. It is defined as a corporate mindset or culture that favors internally developed products over external insights, representing the waste of interesting external opportunities....
Just over a year ago, I started writing this blog based largely on stories related to open innovation. I would like to thank all of you for your interest. These are the most read blog posts in 2013. 1. Open Innovation In Emerging Markets 2. Creating OI. Creating Shared...
Within the food industry, the yogurt company Chobani is a truly inspiring case in terms of innovation and the enterprise culture. Its innovative approach has enabled them to connect with consumers and transform the yogurt category in the US market, forcing industry leaders to respond...
Passion and love for what you do are the key elements of innovation. You need to know what would be capable of impassioning you to see where and how you can generate a greater impact, hence overcoming your own limits every day. This behavioral trait...
I recently attended the seminar "The Governance of The Leader Enterprises That Endure” in which top management members of the food industry had the opportunity to chat with Peter Brabeck-Letmathe, Chairman of the Board of Directors of Nestlé, on various issues relating to leadership (here,...
Much of the value of innovation is the ability to solve significant challenges for society. In recent years, a large part of disruptive innovation has occurred in the digital environment, however, some of the biggest challenges to be resolved still belonged to the environment of...