"Traditional Strategy is Dead. Welcome to the #SocialEra". This is the categorical affirmation that Nilofer Merchant, specialist in business strategy, makes in the article about strategies of large corporations in the 2.0 era, here is the link. The text was published before the launch of...
Have you ever heard about Wikinomics? It is a macroeconomic model developed by Don Tapscott and Anthony D. Williams (Wikinomics, 2006). They first talked about this concept six years ago when they exposed the influence that collaboration and mass actions had into corporate structures. Then,...
Open Innovation is most often associated with technological and industrial developments. In recent years, this model has provided significant achievements in many social fields such as the fight against malnutrition. Scientists Without Borders designs and starts global projects through a free crowdsourcing platform where experts from...
Internet and social networking have decisively changed personal relationships between consumers and companies. Doc Searls, co-author of the Cluetrain Manifesto, believes we are entering a new era where consumer's intent will be the big economic stimulus. The era of client driven innovation. This means that, in...
On the 24 and 25 of September 2012, Raúl Fernández, Inma Illan and myself enjoyed a fantastic trip and great experience in Vevey where we attend the seminar "Nestlé - a business model of sustainable leadership". The San Telmo Business School of Seville in collaboration with...
What makes some organizations or leaders so successful? According to Simon Sinek, an expert in strategic communication and leadership, it is an attitude. It depends mostly on their passion and the way they transmit it. He calls it the Golden Circle. This is a model...