29 Jan Fortified gummies, a new booming trend in food supplements
Consumer trends that prioritize health and wellness are booming and have great potential within the food industry.
A new category has come along to revolutionize the industry: functional gummies, which provide a solution to an increasing consumer demand for food supplements.
It is a new way to incorporate vitamins, omega-3 fatty acids, probiotics and many other active ingredients into the diet.
In the last 4 years this category grew at a CAGR of 46.5% and the market is expected to reach $48.5 billion by 2028.
It is not surprising then that many food companies are willing to capture this growth. However, it is a big challenge for manufacturers to balance health, nutrition, convenience, taste and texture while at the same time optimizing costs.
Consumers demand new ingredients, textures and flavors, which requires innovation in production:
- Preference for soft and chewy texture.
- Vegan/ animal- free
- E-commerce: heat tolerance.
- Improved sensory features.
- New ingredients: zinc, herbs, functional biotics, adaptogens…
- Compatibility and flavor release.
At Blendhub we are experts in texturization, stabilization and functional powder blends for the food industry, with a unique Food-as-a-Service model.
Our solutions go from ideation to market launch of all types of functional gummies, offering competitive advantages to manufacturers:
- Excellent stability at pH 3.3-4.5
- Texture preserved in sugar reduction
- Thermal stability for storage at high temperatures
- Clean mouthfeel
- Controlled stickiness
- Smooth flavor release
- No aftertaste or smell
- Doesn’t mask delicate flavors
Blendhub’s Food-as-a-Service model facilitates the entire journey from concept to market launch of powder- based food and personalized nutrition.
Together with a global network of partners from ingredient suppliers like CP Kelco to food formulators, providers of technology and food brands, we help food producers to adapt to new consumer demands and accelerate innovation.