30 Apr Blendhub launches a novel advertising campaign to attract evangelists
“Impossible” looks for agri-food industry professionals willing to challenge the statu quo
Are you an agri- food professional with a passion for the impossible? Blendhub is looking for you. The company, a pioneer in the economic category SMART Powder Blends, has launched an innovative advertising campaign to attract evangelists for this new category and drive forward a new collaborative way-to-market.
The “Impossible” campaign is carried out entirely in digital media, especially Linkedin and Google Adwords, but it will also have a presence in specialized media for the food industry. In addition, Blendhub has developed an online animated video for the Social Media in which they explain, in an entertaining way, the challenge proposed in “Impossible”. Those interested in this challenge can contact the company through the landing page of the campaign: www.impossible.premiumblendhub.com
Blendhub stands for a different way to operate in the food industry and the “Impossible” campaign is a reflection of just that. The company wants to contribute to the alignment of interests of all stakeholders in the sector to connect the supply chain with the distribution chain and help producers make better, safer and cheaper food.
The new economic category SMART Powder Blends is a disruptive business model innovation with the potential to generate a radical improvement in the food industry and the only alternative to the “Black Box”, which is not liked by neither food producers nor raw material producers, as Blendhub has been able to witness after a market study.
SMART Powder Blends means immediate transparency, co-creation of opportunities and an exceptional opportunity to save costs. This can be done by using local raw materials, reducing import and transportation costs. By avoiding the delay in the supply chain and minimizing the environmental impact. Moreover, it contributes to the creation of more socially friendly businesses, an increasingly important factor for today’s organizations.
The uptake of evangelists is a novel and collaborative way to reach the market. SMART Powder Blends’ evangelists will be professionals with extensive industry experience, with a passion for solving challenges and a valuable network of contacts that allows them to achieve fast and open feedback from senior decision makers in the food industry. To these unique professionals, Blendhub also offers a unique opportunity: to be part of something different, a project able to challenge the statu quo of the food sector.
Blendhub, we are open, we are anywhere