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Mark Cavender offers a workshop on marketing for innovative products at Blendhub. The Spanish company has been working with experts from Silicon Valley to introduce new solutions in the food value chain for two years Mark Cavender, Managing Director of the Chasm Institute, and one of its...

Transparency has an enormous potential as a strategic tool for business. Apart from a very useful instrument to engage partners to create services and products, and build solid relationships based on confidence, being transparent is becoming imperative for companies. Some factors have been decisive in...

Recently, a few articles about digital nomads caught my attention since some of the projects I lead are based on the same idea of ‘work anywhere’ and even ‘produce anywhere’. A funny one is  “This Guy Is Launching 12 Startups in 12 Months”  published by...

In this post, I’ll share with you an interesting talk by Henry Chesbrough, the “father” of Open Innovation, at ESADE. After three books on the subject, he discusses the importance for companies to create platforms that connect all their services and products into systems and...

The world is becoming more open and transparent. Business relations are also changing. People ask companies for more information and them to their suppliers. In a context of openness, old closed models no longer have a place. This is the case of the black box...

Lots of innovative products fail in their way into the market. Mental models are difficult to change and are one of the biggest barriers for innovation since they determine the level of assimilation that a novel idea finds. On the other side, there are many...